case study · prettydamnquickhow pdq opened 20 new abm accounts from linkedin content, in month one.
a founder-led content program built on avi's own story and pdq's proprietary checkout data — content nobody else could credibly make.
case study · prettydamnquicka founder-led content program built on avi's own story and pdq's proprietary checkout data — content nobody else could credibly make.
video coming soon
pdq sits on a genuinely rare asset: 1 billion+ checkouts of proprietary data. avi's linkedin wasn't turning any of it into content. no system, no consistency, no story.
most ghostwriters would have written about the product and stopped there. that's not the gap. the gap is context: the founder's real voice, and the data nobody else on earth can talk about credibly.
rallyup built around two pillars: avi's own founder narrative, and pdq's proprietary checkout data, packaged as content nobody else could make. not generic ecommerce takes. content only pdq could publish.
the founder's story, front and center. avi's own narrative reliably drove his highest reach — so we made it a pillar, not an afterthought.
data nobody else could publish. pdq's proprietary checkout data, packaged into content that no competitor could credibly produce.
built for the ICP, not the algorithm. content aimed at a small, highly-qualified audience of DTC and ecommerce leaders — not vanity reach.
in the first month, pdq's linkedin content opened 20 new abm accounts.
| metric | result |
|---|---|
| new ABM accounts opened, month 1 | 20 |
| avg. impressions, month 1 | ~2x lift |
| engagement rate | 3–7% (vs. 1–2% LinkedIn average) |
founder-led storytelling consistently outperformed product-only content — proof the audience wasn't just watching. they were qualifying themselves.
see what it looks like for yours.
book a call →results reflect one client's program and are not a guarantee of future outcomes. figures measured during the program period and shared with pdq's permission.