case study · pandadochow pandadoc turned its leadership team into a linkedin engine.
a done-for-you exec audience building program that drove real reach and engagement, without taking real time off the leaders' plates.
case study · pandadoca done-for-you exec audience building program that drove real reach and engagement, without taking real time off the leaders' plates.
pandadoc's leaders had plenty to say but no time to say it. posting on linkedin was inconsistent, nobody was sure what actually worked, and anything that went out had to stay on-brand and brand-safe.
as one leader put it bluntly: "this is not my strength, you really need to hold my hand through social." the appetite was there; the time and the system were not.
real writers, their voice. every post drafted by a human on our team from a short intake, then lightly edited and approved by the exec. never generic, ai-generated filler.
a zero-friction weekly cadence. posts delivered one at a time each week. for the busiest leaders, we blocked time on their calendar and posted on their behalf when they were travelling or heads-down.
brand-safe by default. drafts respected internal guardrails, holding unreleased product details until pandadoc gave the green light.
always double-checked. we reviewed each exec's feed before every send, so the program ran clean with no duplicates and no missteps.
combined month: 1,117 likes + 118 comments across the participating execs.
"my first post generated a huge surge of impressions, 27k and counting."
results reflect one client's program and are not a guarantee of future outcomes. shared with pandadoc's permission; individual participants are not named.