case study · dewaya founder-led content engine built on alon's real voice and deway's actual product thesis — shipped every week, without taking real time off his plate.
video coming soon
deway needed alon's linkedin presence to actually carry the company's gtm story. founder-led content is core to how deway sells — but there was no system behind it. just a blank page and good intentions.
it is not a writing problem. it is a context problem. alon had the story. he didn't have the time, or the system, to turn it into content every week.
rallyup built the context graph for alon first: his real voice, deway's actual product thesis, and the story bank underneath both. then a paired human writer shipped three posts a week, every week, mixing founder narrative, thought leadership, and product proof, grounded in that context.
built on real context, not guesswork. not a generic ghostwriter guessing at his voice — a system built on who alon actually is and what deway actually does.
three posts a week, every week. a paired human writer shipped a consistent cadence mixing founder narrative, thought leadership, and product proof.
not a content calendar. a founder-led engine designed to turn deway's gtm story into reach — and reach into conversations.
in the first month, deway's founder-led content roughly 4×'d alon's monthly reach — and turned it into pipeline: four prospect calls on the calendar, plus conversations opened with a yc-backed startup and a multi-million-dollar arr company.
| metric | before | after |
|---|---|---|
| avg. monthly impressions | ~5,300 | 20,238 (~4×) |
| engagement rate | 2.4% | 3.8% |
| new followers | — | +224 in month one |
| prospect calls booked | — | +4 in under a month |
| new conversations opened | — | a YC-backed startup + a multi-million-$ ARR company |
the number that matters most isn't the impressions. it's who's on the calendar now — and who's in the dms.
see what it looks like for yours.
book a call →results reflect one client's program and are not a guarantee of future outcomes. engagement and follower figures measured during the program period and shared with deway's permission.