case study · airwallextwo executives, one system: stories from the rooms they build for founders, written in their own voice, plus a connection program that puts the right founders in front of them.
Published November 2026 · by the rallyup team
airwallex is a global brand, but founders buy from people. the startup team needed us founders to know the executives behind the platform, and to hear from them before a sales conversation, not during one.
company announcements reach the people who already follow the company page. the job was to reach the founders who don't.
rallyup built context for both executives: the founder events they host, the startup programs they run, the stories behind how airwallex works with early-stage companies. paired human writers shipped posts in each executive's voice, and a connection program introduced them to founders who matched the ideal customer profile.
stories from the room. posts built around the founder events they host travelled furthest: the biggest, from a founders event during sf tech week, reached 211,839 impressions.
people over product. personal narrative posts averaged 25,717 impressions and hiring posts 58,503, thirteen to twenty-nine times more than product announcements.
reach into the right network. a connection program added 167 icp-matched contacts, 42 of them founders and ceos, and turned engagement into booked conversations.
in two and a half months, the two executives put airwallex in front of more than 700,000 feeds, and the audience they built now books calls every week.
| metric | with rallyup |
|---|---|
| impressions | 701,198 across 39 posts |
| profile views from content | 6,869 |
| new followers | +2,496 (+13.4% and +15.5%) |
| earned media value | $70,120 (at a $100 CPM) |
| biggest single post | 211,839 impressions |
| icp-matched contacts added | 167, incl. 42 founders & ceos |
| calls booked | 16+ a month |
the posts that worked weren't product news. they were the people behind the product, and that's what put founders on the calendar.
see what it looks like for yours.
book a call →results reflect one client's program and are not a guarantee of future outcomes. figures measured from linkedin analytics during the program period in 2026.